Limits and SizesInstagram Help says you can write a bio of up to 150 characters on your profile, and reminds you that anyone can see your bio.
What a good bio does
It answers three questions quickly: who are you, what do you share, and what should a visitor do next. For a business, add the town and one way to contact you. For a person, one line about your interest is enough. Do not put private details, because anyone can read your bio.
Fitting it in 150 characters
- Cut words like "welcome to my page".
- Use line breaks instead of long sentences.
- Keep one emoji at most per line.
- Put your most useful link in the link field, not in the text.
Read on 14 November 2026 at help.instagram.com/728994388226960. Apps can change a limit without notice; check the app before an important post.
For caption ideas visit caption ideas.
Questions people ask
Does the link in my profile count towards the 150?
Instagram has a separate field for a link. The help page gives the 150-character limit for the bio text.
Can I use line breaks?
Yes, and they make the bio easier to read. Each line break may use part of the limit in the app, so check the app counter.