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Video ideas for salon, beauty and grooming

Ideas for salons, makeup artists and beauty creators.

Beauty videos need good light and honesty. Show real work, with permission from clients, and avoid claims that a product will cure a skin problem. Ideas below focus on process.

Film near a window. If you use a ring light, check that it does not make skin look flat.

Making them work

Pick one idea, write a hook line and the three parts of the video (see reel structure), then film it in one go in good light. Post it with a clear caption, and check how it did after a few days. Keep an idea list so that you never start the week with a blank page.

Questions people ask

Do I need to follow the idea exactly?

No. Use it as a starting point and put your own place, product and voice into it. The same idea looks different when you do it.

How do I start a video?

Open with a hook. See our question hooks and promise hooks.

Keep going