Ten reel and Shorts mistakes beginners make

1. A slow start. Start with the hook, not with an introduction.
2. Shaky video. Rest the phone on something, or use a cheap tripod.
3. Dark faces. Face the window.
4. Muffled sound. Move closer and film in a quiet room.
5. Text near the edges. The app covers it with buttons; keep text in the middle.
6. Too many ideas. One idea per video.
7. No ending. Tell people the one thing to do next.
8. Copying a trend that does not fit you. Join a trend only if it suits your subject.
9. Using music you may not use. Read the app's rules for your account type before choosing a song; business accounts often have narrower choices.
10. Giving up after five posts. Growth is slow for nearly everyone. Plan a number of videos you will make before you judge.

One check before you post

Watch the video once with the sound off and once with the screen covered. If the picture makes sense without sound, and the sound makes sense without the picture, the video is clear. For the full plan see reel structure.

Questions people ask

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