Story hooks
Openings that start a small story.
People follow a story to its end. Open in the middle of a moment, with a place and a feeling, and keep it true. A short story hook turns a how-to into something people remember.
Replace each ____ with your own subject. Say the line in the first seconds, then give the answer in the rest of the video.
Last week I almost ____, and then ____.
Yesterday something small happened at the ____.
I used to think ____. I was wrong.
My mother told me ____, and she was right.
Three years ago I ____. This is what changed.
It started with a ____ and ended with ____.
A customer asked me ____, and I had no answer.
I made this mistake on my first ____.
Today I finally ____, after months of trying.
This is a picture of the day I ____.
I did not believe ____ until I tried it.
Nobody was watching when I ____.
At the market this morning, I saw ____.
My teacher once said ____.
I got a message from ____ that changed my day.
Here is what I learned from ____ in a week.
I failed at ____ twice before this worked.
Let me tell you about the time I ____.
My first day at ____ looked like this.
The best advice I got was ____.
Questions people ask
How do I use a hook line?
Replace each ____ with your own subject, then say it in the first seconds of your video. Read it aloud once to check it sounds like you.