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Story hooks

Openings that start a small story.

People follow a story to its end. Open in the middle of a moment, with a place and a feeling, and keep it true. A short story hook turns a how-to into something people remember.

Replace each ____ with your own subject. Say the line in the first seconds, then give the answer in the rest of the video.

Questions people ask

How do I use a hook line?

Replace each ____ with your own subject, then say it in the first seconds of your video. Read it aloud once to check it sounds like you.

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