Chat SlangCreator and content terms
The vocabulary of people who make videos and posts.
If you want to post regularly, you will meet a lot of new words. These are the ones creators use every day, in plain meaning, without the sales language that often surrounds them.
A term can mean slightly different things on different apps. When it matters, read the app's own help page.
Reach
The number of different people who saw your post.
Example: "my reach doubled this week"
Impressions
The number of times your post was shown, including repeats.
Example: "impressions are higher than reach"
Engagement
Likes, comments, shares and saves on a post.
Example: "engagement was good on the reel"
Collab
A post made together with another creator or brand.
Example: "we did a collab"
Niche
A narrow subject you focus on.
Example: "my niche is street food"
Hook
The first moments or line meant to hold attention.
Example: "the hook was the first line"
CTA
Call to action; what you ask the viewer to do next.
Example: "the cta was to subscribe"
B-roll
Extra footage that covers the main video.
Example: "I added b-roll of the kitchen"
Thumbnail
The small picture that represents a video.
Example: "the thumbnail was bright"
Caption
The text with a post.
Example: "I wrote a short caption"
Trend
A sound, format or topic many people are making posts about.
Example: "I joined the trend"
Evergreen
Content that stays useful for a long time.
Example: "evergreen guides keep getting views"
Monetise
To earn money from content.
Example: "she monetised the channel"
Sponsored
A post paid for by a brand.
Example: "the post was sponsored"
Disclosure
The statement that a post is an ad or gifted.
Example: "add a clear disclosure"
Shadowban
A belief that an app is quietly limiting a post's reach.
Example: "I think I was shadowbanned"
Analytics
The numbers an app shows about your posts.
Example: "check your analytics"
Algorithm
The app's rules for what to show to whom.
Example: "the algorithm favours watch time"
Batch
To make several posts in one session.
Example: "I batch my videos on Sunday"
Repurpose
To reuse one idea in a different format.
Example: "I repurposed the video as a post"
Questions people ask
Do these words mean the same everywhere?
Mostly, but not always. Slang changes with the group, the app and the year. Use the meaning here as the usual one and check with the context.
Why is a word not listed?
We list words that are common and not mainly abusive. Tell us on the contact page if you want one added.