A click-to-chat link is only useful if people see it. Here are the places where small businesses get the most from it, and what to take care of in each.
Social media profiles
Most apps give you one link in your profile. Use your wa.me link there if chat is how you take orders. If you also have a website, put the website in the profile and the chat link in a highlighted story or a pinned post.
Maps and business listings
Many listing pages ask for a website or a booking link. A wa.me link with a short pre-filled message such as "Hello, I found you on the map" tells you where a customer came from, and it keeps the first message clear.
Visiting cards, bills and bags
Print the QR code on the card, at the bottom of a bill and on delivery bags. Add a few words that say what the code does.
Different links for different places
Make a different pre-filled message for each place: "Hello, I saw your board", "Hello, I saw your Instagram", "Hello, I got your card". When messages arrive, you can see which place brought the customer, which tells you where to spend time and money.
Care with your number
A link with your number shows it to anyone who has the link. Use a business number if you can, and read our note on privacy and safety before printing your personal number on a thousand cards.
Questions people ask
Can I put the link in an email signature?
Yes. A wa.me link works in an email signature. Add a few words such as "Chat with us on WhatsApp".