Channel IdeasWhatsApp's help page about channels says updates can include text, links to information, photos and videos, and that followers can vote on polls and add emoji reactions. Here is when to use each.
Text
Best for a clear notice or a tip. Keep it to a few lines and put the main point first.
Photos
Best for new products, results, places and recipes. Use daylight and a plain background. Add a one-line caption.
Videos
Best for how-to, a process or a short tour. Keep them short; viewers watch in spare minutes.
Links
Use a link when you refer to an official page or a long article. Say what the link is and why to open it.
Polls
Followers cannot reply, so a poll is your way to ask. Use it to decide the next topic or to check what people need. Offer two to four clear options.
Reactions
Followers react with emoji. Ask for a reaction when you want a light answer: "react with a heart if you want more of these".
Channel facts on this page were read on 14 November 2026 on WhatsApp's help pages About WhatsApp Channels and How to create a WhatsApp Channel. WhatsApp changes the app often, so check the app for your own options.