A few well-chosen emoji can make a shop message easier to scan: they act as signposts. Too many make it look like spam. Here is a short guide for shopkeepers.
Helpful signposts
| Use | Emoji |
|---|---|
| Location | ๐ |
| Opening hours | ๐ ๐ |
| Phone | ๐ |
| Order or parcel | ๐ฆ |
| Delivery | ๐ |
| Payment | ๐ณ ๐ต |
| Confirmed | โ |
| Warning or note | โ ๏ธ |
| Offer | ๐ท๏ธ |
| Bill | ๐งพ |
How many?
One emoji per line at the start is plenty. Do not put emoji in every sentence. If your message looks like a row of icons, readers skip it.
An example
"๐ Model Town market, Ludhiana
๐ Open 9 am to 8 pm, closed Sunday
๐ Call or message for orders". This is easy to read and professional.
Three sample messages
Order ready: "Your order is ready ๐ฆ Pick up till 8 pm, Model Town market ๐". Payment reminder: "A gentle reminder: bill no. 142, Rs 3,500 is due ๐งพ Thank you." Delivery: "Your parcel is out for delivery today ๐ Please keep your phone nearby." Each has one signpost emoji and plain words; none shouts or jokes.
What to avoid
- Laughing faces in a message about a complaint.
- Hearts with new customers.
- Emoji that may be read differently by different groups; see emoji people misread.
For ready messages see WhatsApp message templates.