Screen readers read text aloud for people who are blind or have low vision. A hashtag like #freshchaimorning is read as one long strange word. Written as #FreshChaiMorning, many screen readers read it as separate words.
Do this
- Capitalise the first letter of each word: #MorningWalk.
- Put hashtags at the end of the caption, not in the middle of a sentence.
- Keep the number of hashtags small. A long list is tiring to hear.
- Avoid emoji in hashtags and special-letter fonts: they are read letter by letter.
Other small habits
Add alt text to your photos, as explained in our alt text guide. Use plain words in the caption. These habits help everybody, including people on slow connections and people reading in a noisy place.
Hindi and other scripts
Hashtags in Devanagari or Gurmukhi work on most apps. Capitalisation does not exist in those scripts, so use short words and avoid very long run-together tags. If you mix Roman letters with Hindi words (Hinglish), CamelCase helps again: #GharKaKhana.
Questions people ask
Does CamelCase change how the app counts the tag?
No. Tags are not case-sensitive in most apps, so #FoodLover and #foodlover are treated as the same tag.