Hashtag FinderA hashtag is a label that lets people who do not follow you find a post. It works only if the label describes what the post is about, and if the people who search for it are people who would like the post. Choosing is a matter of matching, not of picking the biggest tag.
Three layers
- One broad tag that names the area: #Food, #Travel, #Fitness. It places your post in a big room, though your post may be lost there.
- Two to four specific tags that name the exact subject: #PaneerTikka, #LadakhRoadTrip, #MorningRun. These are the tags people really search.
- One tag that is yours: your shop name, your series, your city plus subject (#LudhianaFood). Over time it gathers your posts in one place.
Why huge tags do little
A tag with an enormous number of posts moves so fast that a new post disappears in minutes. A smaller, specific tag keeps your post visible for longer to people who care. This is why our lists mix broad and specific tags.
Check before you use
- Search the tag in the app. Look at what the first posts are about. If they are not like yours, do not use it.
- Read the words. Run-together words can hide other meanings. Capital letters at each word (CamelCase) show where the words split.
- Look for restricted tags. Some tags are limited by the app. If a search shows a warning, skip it.
Keep your own list
Save a small set of tags for each kind of post you make and copy from it. Our hashtag builder gives you a first set from a subject, a festival and your city.
Questions people ask
Should I use the same hashtags on every post?
No. Match tags to each post. Keep one or two of your own tags that you reuse, and change the rest.