Unlimited changes make a price unlimited. Decide in advance how many rounds are included and say it in the quote.
A simple policy
- One or two rounds of small changes are included.
- A change is small if it fixes something (a name, a word, a cut) and large if it changes the idea.
- Extra rounds cost the hours they take at your hourly value.
How to word it
"This price includes one round of changes. Further changes are charged at Rs ____ per hour." Put the number in the calculator's revision hours so the price includes the time.
An example
A brand asks for a change of music, then of the first line, then of the colour, then of the music again. Each is small, but together they take three hours. With a policy that includes one round, the creator can say, with a smile, that the next round is charged at her hourly value, and the brand usually decides what it really wants.
Prevent revisions
Ask for a clear brief and an example the brand likes, and send a rough cut before the final. Most rounds of changes begin with a vague brief. See how to price a collaboration.