Creator RatesMany creators guess a price and then regret it. A fair price starts from what the work costs you. This is a method you can explain to a brand without quoting anyone else's rates.
- Count the hours for one piece. Planning, shooting, editing and the changes the brand will ask for. Be honest; most people forget editing and revisions.
- Choose an hourly value. See how to decide it.
- Multiply hours by your hourly value, and by the number of pieces.
- Add your costs: props, travel, a paid tool, help from someone.
- Add the extras only when they apply: usage rights, exclusivity and a rush fee.
- Set aside tax and fees so that you keep what you meant to.
Try it
The calculator does these steps and writes a quote message. Change one number at a time and see what moves the price.
Explaining the price
If a brand asks why, show the steps: hours, cost and extras. A price built from steps is easier to defend than a single number. It also makes it easy to offer a smaller deal by taking something out, such as a rush or exclusivity.