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Exclusivity in brand deals

What it means when a brand asks you not to work with rivals, how to limit it by time and category and why it should add to the price.

Exclusivity means you agree not to promote competing brands for a time. It limits your income, so it should be priced and limited.

Set the limits

Price it

Think what you might lose in that time and category, and add a percentage in the calculator. If the brand will not pay for it, you can offer a shorter or narrower version.

A worked thought

Suppose a food creator usually posts for two cafes a month. A brand asks her to avoid all other cafes for three months. She loses about six possible jobs. Even if she only counts half of them as likely, that loss is real, so she adds a clear percentage to the quote or narrows the promise to her own city and one month. The method is the same for any creator: estimate what you give up and price it, or reduce the promise.

Say no if it does not fit

If exclusivity would stop you taking work you rely on, say no politely. Write the limit into the agreement. See saying no.

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