Creator RatesPrice a sponsored post from your own costs
Count your hours and costs, add the extras that apply and get a quote you can explain. No market rates, just your numbers.
Hours are for one piece. All numbers are yours: nothing is stored or sent.
Worked examples
- Food reel for a cafeWorked example with made-up numbers.
- Product review videoWorked example with made-up numbers.
- Unboxing reelWorked example with made-up numbers.
- Festival greeting videoWorked example with made-up numbers.
- Mention inside a YouTube videoWorked example with made-up numbers.
- Photo shoot for a shopWorked example with made-up numbers.
- Instagram story setWorked example with made-up numbers.
- Sponsored tutorial videoWorked example with made-up numbers.
- Event coverage reelsWorked example with made-up numbers.
- UGC video for a brand pageWorked example with made-up numbers.
Guides
How to price a sponsored post from your own costsHow to decide your hourly valueUsage rights explainedExclusivity in brand dealsRush fees for short deadlinesA revisions policy for creatorsPayment terms for creatorsA contract checklist for brand dealsNegotiating with brandsHow to say no to a brand offerDisclosing paid postsA rate card templateWhen and how to raise your ratesQuote and reply templates for brand enquiriesTen pricing mistakes new creators make
Why there are no standard rates here
No public table can honestly say what a creator should charge. Surveys differ, brands guess, and every creator has different costs. The calculator therefore uses only the numbers you type. Start with how to price a collaboration and how to decide your hourly value.
This site is independent. It is not connected with, endorsed by or paid by Meta, WhatsApp, Instagram, Facebook, Telegram, Google, YouTube, X, Snapchat, LinkedIn or any other company named here. Names are used only to say which service a page is about.