Creator RatesMade-up example. The hours and the hourly value below are invented to show the method. They are not market rates and not advice on what to charge. Use your own numbers.
A teacher mentions a stationery brand for 30 seconds in a lesson video. The brand asks that she mention no rival for a month.
The numbers in this example
| Item | Value |
|---|---|
| Pieces | 1 |
| Hours for one piece | 1 planning, 0.5 shooting, 1 editing, 0.5 revisions = 3.0 hours |
| Hourly value (made up) | Rs 500 |
| Costs paid by the creator | Rs 0 |
| Add-ons | exclusivity 25%, tax and fees set aside 10% |
The working
- Time for one piece: 3.0 hours x Rs 500 = Rs 1,500.
- Time for 1 piece(s): Rs 1,500.
- Plus costs of Rs 0: subtotal Rs 1,500.
- With add-ons the price before tax and fees is Rs 1,875.
- Tax and fees: the price is raised so that the creator keeps the amount after setting aside 10% of the final price, giving Rs 2,083.
Quote: Rs 2,083 (Rs 2,083 per piece)
Open this in the calculator and change the numbers
What to learn from it
The price is a sum of parts you can explain. If the brand wants less, remove a part (the rush, the exclusivity, a round of changes) instead of cutting your hourly value. Read how to price a collaboration, usage rights and negotiating.