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Negotiating with brands

How to respond to "that is too much", how to trade scope for price instead of cutting your hourly value and how to stay friendly.

Negotiation is not a fight. It is a conversation about what you will do for what price. If you have built the price from steps, you can negotiate on the steps.

When they say it is too much

Do not just lower the number. Change the work. "I can do it for ____ if we remove the rush and the usage rights" or "if you give two weeks and one round of changes." Your hourly value stays; the scope changes.

Useful phrases

Know your floor

Decide the lowest price at which the work is still worth doing, before the conversation. If the offer is below it, say thank you and decline. See saying no.

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