Creator RatesWhen you make a video for a brand, two different things can be sold: the work, and the right to use it. If the brand only wants you to post it on your page, that is one thing. If the brand wants to post it on its own page, run it as an ad or use it on a website, that is a bigger use and usually deserves an additional fee.
Describe the use in writing
- Where: your page only, the brand's page, ads, a website, print.
- How long: a month, a year, for ever.
- Which places: one app or many.
Pricing it
There is no standard percentage. In the calculator you choose one yourself, such as 25, 50 or 100 per cent of the base price, and the number should grow as the use widens. Use a smaller add-on for a short time and one place, and a larger one for long or wide use.
Keep ownership clear
Unless you agree otherwise, the work is yours. A written note that says what the brand may do and for how long protects both sides. We cannot give legal advice; for a large deal, ask a lawyer to read the paper. See the contract checklist.