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A contract checklist for brand deals

A plain checklist of what a written agreement for a sponsored post should say: scope, dates, payment, usage, disclosure and changes. Not legal advice.

A short written agreement prevents most disputes. It can be a simple email both sides reply "agreed" to, or a signed paper for large deals. This is a checklist of what to cover. It is not legal advice; for a big deal, have a lawyer read it.

  1. What you will make: number and kind of pieces.
  2. Dates: when you deliver and when the brand approves.
  3. Changes: how many rounds are included.
  4. Price and payment: advance, balance, due dates, how to pay.
  5. Usage: where, how long and by whom the work may be used.
  6. Exclusivity: category and time, if any.
  7. Disclosure: that the post will be clearly marked as paid, as advertising rules expect.
  8. What the brand provides: products, a brief, a script, approval time.
  9. Cancellation: what happens if either side stops.
  10. Credit: how you will be named.

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Save the agreement and all messages. See payment terms and usage rights.

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