A short written agreement prevents most disputes. It can be a simple email both sides reply "agreed" to, or a signed paper for large deals. This is a checklist of what to cover. It is not legal advice; for a big deal, have a lawyer read it.
- What you will make: number and kind of pieces.
- Dates: when you deliver and when the brand approves.
- Changes: how many rounds are included.
- Price and payment: advance, balance, due dates, how to pay.
- Usage: where, how long and by whom the work may be used.
- Exclusivity: category and time, if any.
- Disclosure: that the post will be clearly marked as paid, as advertising rules expect.
- What the brand provides: products, a brief, a script, approval time.
- Cancellation: what happens if either side stops.
- Credit: how you will be named.
Keep a copy
Save the agreement and all messages. See payment terms and usage rights.