Creator RatesMade-up example. The hours and the hourly value below are invented to show the method. They are not market rates and not advice on what to charge. Use your own numbers.
A local guide posts three stories for a restaurant opening.
The numbers in this example
| Item | Value |
|---|---|
| Pieces | 3 |
| Hours for one piece | 0.5 planning, 0.5 shooting, 0.5 editing, 0.25 revisions = 1.75 hours |
| Hourly value (made up) | Rs 200 |
| Costs paid by the creator | Rs 0 |
| Add-ons | no add-ons |
The working
- Time for one piece: 1.75 hours x Rs 200 = Rs 350.
- Time for 3 piece(s): Rs 1,050.
- Plus costs of Rs 0: subtotal Rs 1,050.
- With add-ons the price before tax and fees is Rs 1,050.
- No tax or fee gross-up in this example.
Quote: Rs 1,050 (Rs 350 per piece)
Open this in the calculator and change the numbers
What to learn from it
The price is a sum of parts you can explain. If the brand wants less, remove a part (the rush, the exclusivity, a round of changes) instead of cutting your hourly value. Read how to price a collaboration, usage rights and negotiating.