Creator RatesMade-up example. The hours and the hourly value below are invented to show the method. They are not market rates and not advice on what to charge. Use your own numbers.
A creator films two videos that the brand will post on its own page, not hers.
The numbers in this example
| Item | Value |
|---|---|
| Pieces | 2 |
| Hours for one piece | 0.5 planning, 1.5 shooting, 1.5 editing, 1 revisions = 4.5 hours |
| Hourly value (made up) | Rs 300 |
| Costs paid by the creator | Rs 100 |
| Add-ons | usage rights 100% |
The working
- Time for one piece: 4.5 hours x Rs 300 = Rs 1,350.
- Time for 2 piece(s): Rs 2,700.
- Plus costs of Rs 100: subtotal Rs 2,800.
- With add-ons the price before tax and fees is Rs 5,600.
- No tax or fee gross-up in this example.
Quote: Rs 5,600 (Rs 2,800 per piece)
Open this in the calculator and change the numbers
What to learn from it
The price is a sum of parts you can explain. If the brand wants less, remove a part (the rush, the exclusivity, a round of changes) instead of cutting your hourly value. Read how to price a collaboration, usage rights and negotiating.