Creator RatesMade-up example. The hours and the hourly value below are invented to show the method. They are not market rates and not advice on what to charge. Use your own numbers.
A tech creator reviews a gadget in one video and the brand wants to reuse the clip on its page for a limited time.
The numbers in this example
| Item | Value |
|---|---|
| Pieces | 1 |
| Hours for one piece | 2 planning, 2 shooting, 4 editing, 2 revisions = 10 hours |
| Hourly value (made up) | Rs 400 |
| Costs paid by the creator | Rs 0 |
| Add-ons | usage rights 25%, tax and fees set aside 10% |
The working
- Time for one piece: 10 hours x Rs 400 = Rs 4,000.
- Time for 1 piece(s): Rs 4,000.
- Plus costs of Rs 0: subtotal Rs 4,000.
- With add-ons the price before tax and fees is Rs 5,000.
- Tax and fees: the price is raised so that the creator keeps the amount after setting aside 10% of the final price, giving Rs 5,556.
Quote: Rs 5,556 (Rs 5,556 per piece)
Open this in the calculator and change the numbers
What to learn from it
The price is a sum of parts you can explain. If the brand wants less, remove a part (the rush, the exclusivity, a round of changes) instead of cutting your hourly value. Read how to price a collaboration, usage rights and negotiating.