If a brand pays you or sends you a product to talk about, your followers should know. Clear disclosure is the honest thing, and advertising rules in India expect it. The Advertising Standards Council of India publishes guidelines for influencer advertising; read the current version on its website and follow it.
How to label
- Say it at the start of the caption or the video, not buried at the end.
- Use plain words such as "paid partnership", "ad" or "gifted by".
- Use the app's own paid-partnership label where it has one.
- Make the label readable on the screen and in the speech if it is a video.
Do not mislead
Do not make claims you cannot prove, especially about health or money. Show the product honestly, including limits you found.
In your contract
Add a line that the post will be marked as paid. See the contract checklist. We cannot give legal advice.