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Disclosing paid posts

Why a paid or gifted post must say so clearly, simple ways to label it and where to read the official advertising guidelines.

If a brand pays you or sends you a product to talk about, your followers should know. Clear disclosure is the honest thing, and advertising rules in India expect it. The Advertising Standards Council of India publishes guidelines for influencer advertising; read the current version on its website and follow it.

How to label

Do not mislead

Do not make claims you cannot prove, especially about health or money. Show the product honestly, including limits you found.

In your contract

Add a line that the post will be marked as paid. See the contract checklist. We cannot give legal advice.

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