ShareYourGroupShareYourGroupCreator Rates

Worked example: event coverage reels

How the price is built, step by step, with made-up numbers.

Made-up example. The hours and the hourly value below are invented to show the method. They are not market rates and not advice on what to charge. Use your own numbers.

A local creator covers a college fest and delivers three reels.

The numbers in this example

ItemValue
Pieces3
Hours for one piece1 planning, 4 shooting, 5 editing, 1 revisions = 11 hours
Hourly value (made up)Rs 300
Costs paid by the creatorRs 500
Add-onstax and fees set aside 5%

The working

  1. Time for one piece: 11 hours x Rs 300 = Rs 3,300.
  2. Time for 3 piece(s): Rs 9,900.
  3. Plus costs of Rs 500: subtotal Rs 10,400.
  4. With add-ons the price before tax and fees is Rs 10,400.
  5. Tax and fees: the price is raised so that the creator keeps the amount after setting aside 5% of the final price, giving Rs 10,947.

Quote: Rs 10,947 (Rs 3,649 per piece)

Open this in the calculator and change the numbers

What to learn from it

The price is a sum of parts you can explain. If the brand wants less, remove a part (the rush, the exclusivity, a round of changes) instead of cutting your hourly value. Read how to price a collaboration, usage rights and negotiating.