Creator RatesMade-up example. The hours and the hourly value below are invented to show the method. They are not market rates and not advice on what to charge. Use your own numbers.
A designer makes a ten-minute tutorial that uses a brand's tool and shows it honestly.
The numbers in this example
| Item | Value |
|---|---|
| Pieces | 1 |
| Hours for one piece | 3 planning, 3 shooting, 6 editing, 2 revisions = 14 hours |
| Hourly value (made up) | Rs 450 |
| Costs paid by the creator | Rs 150 |
| Add-ons | usage rights 25%, tax and fees set aside 10% |
The working
- Time for one piece: 14 hours x Rs 450 = Rs 6,300.
- Time for 1 piece(s): Rs 6,300.
- Plus costs of Rs 150: subtotal Rs 6,450.
- With add-ons the price before tax and fees is Rs 8,062.
- Tax and fees: the price is raised so that the creator keeps the amount after setting aside 10% of the final price, giving Rs 8,958.
Quote: Rs 8,958 (Rs 8,958 per piece)
Open this in the calculator and change the numbers
What to learn from it
The price is a sum of parts you can explain. If the brand wants less, remove a part (the rush, the exclusivity, a round of changes) instead of cutting your hourly value. Read how to price a collaboration, usage rights and negotiating.