Creator RatesMade-up example. The hours and the hourly value below are invented to show the method. They are not market rates and not advice on what to charge. Use your own numbers.
A parent creator makes two short unboxing reels for a toy shop.
The numbers in this example
| Item | Value |
|---|---|
| Pieces | 2 |
| Hours for one piece | 0.5 planning, 1 shooting, 1.5 editing, 0.5 revisions = 3.5 hours |
| Hourly value (made up) | Rs 250 |
| Costs paid by the creator | Rs 100 |
| Add-ons | no add-ons |
The working
- Time for one piece: 3.5 hours x Rs 250 = Rs 875.
- Time for 2 piece(s): Rs 1,750.
- Plus costs of Rs 100: subtotal Rs 1,850.
- With add-ons the price before tax and fees is Rs 1,850.
- No tax or fee gross-up in this example.
Quote: Rs 1,850 (Rs 925 per piece)
Open this in the calculator and change the numbers
What to learn from it
The price is a sum of parts you can explain. If the brand wants less, remove a part (the rush, the exclusivity, a round of changes) instead of cutting your hourly value. Read how to price a collaboration, usage rights and negotiating.