Creator RatesMade-up example. The hours and the hourly value below are invented to show the method. They are not market rates and not advice on what to charge. Use your own numbers.
A home cook makes one reel for a small cafe. The cafe gives the food; she buys a few props.
The numbers in this example
| Item | Value |
|---|---|
| Pieces | 1 |
| Hours for one piece | 1 planning, 2 shooting, 2 editing, 1 revisions = 6 hours |
| Hourly value (made up) | Rs 300 |
| Costs paid by the creator | Rs 200 |
| Add-ons | no add-ons |
The working
- Time for one piece: 6 hours x Rs 300 = Rs 1,800.
- Time for 1 piece(s): Rs 1,800.
- Plus costs of Rs 200: subtotal Rs 2,000.
- With add-ons the price before tax and fees is Rs 2,000.
- No tax or fee gross-up in this example.
Quote: Rs 2,000 (Rs 2,000 per piece)
Open this in the calculator and change the numbers
What to learn from it
The price is a sum of parts you can explain. If the brand wants less, remove a part (the rush, the exclusivity, a round of changes) instead of cutting your hourly value. Read how to price a collaboration, usage rights and negotiating.