A business profile is what customers see when they open your chat. WhatsApp's quick replies help page (read on 14 November 2026) advises completing each section of your business profile because the app creates default quick replies from it, such as your hours or your address.
What to fill in
- Business name and photo. Use your shop name and a clear logo or shop photo.
- Description. One or two plain sentences: what you sell, to whom, where.
- Address. The real address and a landmark.
- Hours. The hours you really answer.
- Email and website. If you have them.
A model description
"Fresh homemade cakes and sweets in Ludhiana. Orders with 2 days notice. Message us your date and flavour." It says what, where and what to do.
Keep it honest
Do not claim a licence or certification you do not hold. Customers check. Use the link maker to give a clear click-to-chat link for your profile and printed cards.