WhatsApp Business: a guide for small shops

How to use greetings, quick replies, labels and your profile, and ready quick replies for twelve kinds of business.

Guides to the tools

Greeting messages in WhatsApp BusinessWhat the greeting message does, the 14-day rule, who receives it, why it may not send, and eight sample g...
Quick replies in WhatsApp BusinessHow quick replies work, the limit of 50 stored replies, how to set shortcuts and a naming scheme, with id...
Labels and lists in WhatsApp BusinessHow labels work (up to 20), the note that labels are being replaced by lists, and label ideas for orders,...
Away messages and working hoursWhy to tell customers when you reply, how to write an away message, and a plan for working hours that doe...
WhatsApp Business profileWhich fields of a business profile to complete, how to write a short description, and why a complete prof...
Catalogue tips for a small shopHow to photograph, name and describe products for a WhatsApp catalogue or chat, with a simple checklist f...
An order workflow for WhatsAppA simple five-step routine for handling orders in WhatsApp with labels and quick replies, so no order is ...
Handling a customer complaintA calm five-step way to reply to a complaint in chat: listen, thank, say sorry once, offer a fix, and fol...
Taking payments safely through WhatsAppHow to take UPI and bank payments from customers in chat without being fooled by fake screenshots, wrong-...
Fake business accounts and how to stay safeHow fake business chats work, signs a customer can check, and what a shop can do when someone copies its ...

Find your kind of business

Quick replies for your business

How to start

Install the WhatsApp Business app on a number you use for the shop, fill in the business profile, then set a greeting and your first ten quick replies. Add labels so you can see each order's stage, and follow the order workflow.

To give customers a link or QR code that opens a chat with you, use the WhatsApp link maker. We do not offer bulk sending.

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