WhatsApp BusinessWhatsApp's help page "How to use labels" (read on 14 November 2026) says labels help you organise and find chats, can have different colours and names, and are added to an entire chat. It states that you can create up to 20 labels. It also begins with a note that labels are now lists, that lists are being rolled out gradually, and that labels may not be available to you.
Using labels
The page's steps: tap Chats, the menu, then Label chat; enter a name and Save. To apply one, press and hold a chat and choose the label. Several labels on one chat appear stacked. It adds that broadcasts created from a label cannot be sent to groups; only individual customers receive them.
If you have lists instead
Lists work for the same purpose. Read WhatsApp's page on lists for the steps on your phone, since the screens are being changed.
Label ideas
| Label | Use |
|---|---|
| New enquiry | Someone asked, no order yet. |
| Quote sent | Waiting for a reply; follow up in two days. |
| Order confirmed | Paid or agreed. |
| Payment pending | Send a polite reminder. |
| Delivered | Ask for feedback. |
| Regular customer | People who order often. |
| Complaint | Needs a careful reply. |
With a maximum of 20, seven or eight is plenty. See an order workflow that uses them.